There is some basic marketing functionality in all Dynamics 365 systems, and there is an additional Adobe integrated module which takes marketing to the highest level.
At the very least the Portals allow easy self-management of customer preferences including subscriptions, and also surveys to follow up delivery or initial interest, to give marketing feedback of how the market is feeling about correlation between image and reality.
The social module helps manage the conversations and engagement with social media, and Portals allow tracking of page interest when needed.
The adobe module offers full marketing department management.
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